What is QR Code?
A QR code, short for Quick Response code, is a two-dimensional barcode that can be read using a smartphone or a QR code scanner. It consists of black and white squares arranged on a grid, and can store various types of information, such as text, URLs, contact information, and product codes.
QR codes are designed to be read quickly and easily using a smartphone camera, which makes them a convenient and efficient way to share information with customers, track inventory, and improve marketing efforts.
Overall, QR code for business provide a cost-effective and versatile solution for various business activities including but not limited to product information, warranty status, discount coupon, product survey, upcoming product marketing and much more in a fast and easy way.
Advantages of QR (Quick Response) Codes
- Easy to use: QR codes can be scanned easily using a smartphone camera, and the information encoded in the code can be quickly accessed.
- Efficient: QR codes can store a large amount of information in a small space, making them an efficient way to share information such as contact details, URLs, or product information.
- Trackable: QR codes can be used to track customer behavior and measure the effectiveness of marketing campaigns. By tracking the number of scans, businesses can gain insights into consumer engagement and adjust their strategies accordingly.
- Versatile: QR codes can be used in a variety of applications, including marketing, payment systems, authentication, and inventory management.
- Cost-effective: QR codes are inexpensive to create and can be printed on a variety of materials, making them a cost-effective solution for businesses.
- Secure: QR codes can be encrypted to protect sensitive information, ensuring that only authorized individuals can access it.
Overall, QR codes provide a convenient and efficient way to share information and can be used in a wide range of applications.
Which businesses require QR Code?
QR code solutions can be applied in a wide range of businesses and industries. Some common examples include:
- Retail: QR codes can be used on product packaging or in-store displays to provide customers with more information about a product or to offer discounts and promotions.
- Food and Beverage: QR codes can be used in restaurants to provide customers with menus or to allow them to order directly from their mobile device.
- Healthcare: QR codes can be used on medical equipment and devices to provide healthcare professionals with quick access to patient information.
- Real Estate: QR codes can be used on property listings to provide potential buyers with more information about a property or to schedule a viewing.
- Travel and Hospitality: QR codes can be used on airline tickets, hotel reservations, and tour packages to provide customers with easy access to important information about their trip.
- Entertainment: QR codes can be used on event tickets to provide attendees with information about the event, directions, and special offers.
- Education: QR codes can be used in educational materials to provide students with additional resources or to conduct quizzes and tests.
These are just a few examples, and QR code solutions can be applied in many other businesses and industries as well.
Benefits of QR Code
- Increased Engagement: QR codes can be used to provide customers with easy access to additional information about the product, such as specifications, features, and usage instructions. This can increase engagement and improve the customer experience.
- Improved Marketing: QR codes can be used as part of a marketing campaign to provide customers with discounts, special offers, and other promotions. This can help to increase sales and customer loyalty.
- Enhanced Tracking: QR codes can be used to track product movements throughout the supply chain, from manufacturing to distribution to retail. This can help to improve inventory management, reduce losses, and prevent counterfeiting.
- Better Analytics: QR codes can be used to collect data on customer behavior, such as how often the code is scanned, where it is scanned, and what actions are taken after scanning. This can provide valuable insights into customer preferences and help businesses to optimize their marketing strategies.
- Increased Convenience: QR codes can be scanned using a smartphone, which is something that most people carry with them at all times. This makes it easy for customers to access information about the product without having to search for it online.
Overall, QR codes provide a cost-effective and efficient way to enhance the customer experience, improve marketing efforts, and optimize supply chain management.
Which information can a QR Code for business display?
A serialized dynamic QR code for business can display the following:
- Company logo
- Product / Item number
- Manufacturing date
- Batch number
- Sale date
- Product description
- Product image
- Product price
- Product size
- Product color
- Product usage manual
- Marketing with product offers,
- Product warranty status (If any)
- Mobile number validation for the redemption of offers & coupons
- Specific URL for more information
- Brand or product review form
- Product survey
- Any other information
Are QR Code safe & secure?
Our QR codes are built with anti-counterfeit system. Each QR Code has a unique number for identification and they have specially designed layer of security to stop duplicity.
Real-time scenarios for QR Code usage by businesses
Scenario 1 (Normal Products)
- Scan QR code in a product
- It shows product information (Name, description, image, color, size, etc.)
Scenario 2 (Products with warranty)
- Scan QR code in a product
- It shows predefined filled up fields (product name, model number, batch number, manufacturing date, etc.) 2 fields will be empty for Sale date & Warranty term
- Retailer enters the Sale date & Warranty term at the time of sale of the product
- From now onwards, when the product QR code is scanned, it shows all the information including Sale date & Warranty term. Thus making it easier to check warranty.
- You can also send promotional email or message once the warranty term ends.
Scenario 3 (Products with multiple information)
- Scan QR code in a product (T-shirt – Product tag in the neck region)
- It shows product information (Name, price, color, size, etc.) It will also show usage & washing manual. Thereby elimination the cost of the 2nd tag which usually shows washing manual
Scenario 4 (For redemption of coupons)
- Scan QR code in a product
- It asks you to enter your mobile number
- Once you enter your mobile number, it sends you an OTP
- Enter the OTP to validate your mobile number
- It shows you a coupon to redeem and get awarded
Scenario 5 (To get product feedback & survey)
- Scan QR code in a product
- It shows you a review form for product feedback which can be used to better understand the market
Scenario 6 (For promotion & marketing)
- Scan QR code in a product
- Along with the product information, it also displays seasonal offers to encourage buyers to shop more.
- These promotional banner can be changed periodically according to the requirement without having to change the QR code.
All the above scenarios can be mixed and matched according to a business requirement. Any other customization can also be done.
Do you need QR Code for your business?
We provide customised bulk QR Code solutions for all kinds of businesses and their products.
